How We Actually Got Here
ListOnSoftOn grew from a simple observation. My co-founder and I were working with families in Santa Fe who earned decent incomes but couldn't figure out where their money went each month. Traditional financial advice wasn't connecting.
We realized the problem wasn't discipline or knowledge. It was methodology. People needed concrete systems they could adapt to their actual lives, not theoretical frameworks that looked good on paper.
So we spent three years testing different allocation methods with real households across Argentina. Some approaches worked brilliantly for freelancers but failed for salaried workers. Others were perfect for families but too complex for individuals.